top of page

Quality Web Content VS Quantity Web Content

Updated: May 27


Web content writing has the potential to build brand awareness, improve brand reputation, engage audiences and expand customer base. But many people would like to know the best marketing approach when it comes to developing web content writing.

Quality or Quantity? Should your content marketing plan focus on both?


Marketing professionals have long debated whether quality or quantity is better in content marketing campaigns. Indeed, the majority on the Web avoids making a choice by opting most often for both. However, we are going to give you our opinion considering the desired positioning and marketing strategy of a web interface as well as their different contributions.

So, ready to learn more about quality web content writing versus quantity web content writing? Keep reading below!

How Quantity web Content Writing impacts your Marketing Strategy

contenu web de quantité / more & more

When you sit down and think about it, every post you publish is a chance to appear closer to the top of the search engine results page or SERP. Typically, this can result in a greater amount of traffic from organic search to your blog. While this is indeed a good thing, there is always a risk that Google search bots will identify the content as substandard because you only focus on the quantity rather than the quality of the content. But hey, the more you post, the more likely you are to acquire new leads. Consideration should be given that the more content you have developed and can publish, the more content you need to email, post on social media, and simply market.

Google says it takes about 15-20 times for an individual to come into contact with a brand before becoming a real customer. Therefore, the more content writing you produce and put in front of potential customers, the more aware they become of your brand and the more likely they are to convert.


Keep in mind that you don't want to overload your audience with a lot of content writing, but at the same time, you don't want to post too little. Posting too much could be considered spam, and it could tie you up and prevent you from performing other important business-related tasks. On the other hand, by publishing one blog post per month which may or may not be of sufficient quality for your readers, you are not building your blog much. It's also unlikely to be recommended by Google, even if the content is high quality.


Thus, you must place your site in the SERPs by regularly using different keywords. This can only be done if you post enough content considering that each post gives you another opportunity to be seen.

How Quality web Content Writing Impacts your Marketing Strategy


When you produce (top-notch) quality web content, your audience wants to read it because it generates interest. They want to come back to learn more about what you have to offer them. This is especially true if the topic is particularly useful. Additionally, quality web content writing will help increase the chances of being picked up by Google's algorithm in a positive light, leading to a much higher ranking in the SERPs. Of course, if you focus on quality rather than quantity, you'll have fewer opportunities to generate leads because there's less chance of content being presented to your audience, especially on a regular basis. The same goes for marketing/promotion: The less content you have, the less you can promote it. However, you also need to think about the fact that you need quality web content writing for people to read. You can have so much content in the world to consume, but if it doesn't have quality value or proves to be of little value to your audience, it won't be read. So, it is important to keep in mind that there are certain minimum requirements that must be met when writing your content. Otherwise, Google will not retrieve your content.


Ideally, you'll want your posts to be around 1,500-2,000 words. This word count threshold allows you to have plenty of words to get the full point of your web content writing without going overboard. Then, when you develop great content, you also need to make sure it has a good flow. This means starting with an introduction that focuses on a question to hook the audience, a body that strives to answer that question, and a conclusion that wraps things up. Next, any web content writing you develop must be unique and provide value to readers, otherwise it is considered low quality. So try to add images, videos and hyperlinks whenever possible to further improve the quality of the content. Google will take all of these things into consideration when deciding if your content should appear at the top of the SERPs.


Quality VS Quantity: Which is better?

Ultimately, different methods will work better for different businesses.

Indeed, if you are an interface that prioritizes quality, a newly created website, or a blog positioning itself as an expert, we advise you to start with quality web content writing (qualitative content) in order to arouse real interest from potential customers. Quantity web content writing has the potential to grow your audience while quality web content writing is important for converting visitors to customers (the real purpose of every business). Although for the web community there is no clear winner when it comes to quality content writing and quantity content writing, the truth is that high quality content writing is often preferred. Also, when trying to grow your business, you need to attract people who are interested in what you have to offer. Otherwise, high volumes of traffic don't mean much. It would be great to produce content writing at high volumes, but it can be difficult to do so while maintaining a certain level of quality content writing. This is why quantity web content writing is more used for large platforms / companies that are already very well established, popular and recognized online.

Even though quantity and quality web content writing would be the ideal world as they are both necessary to guarantee the success of your marketing campaign, it is much easier to attract the right audience when you create high quality content as opposed to low quality content which means high volume content writing.

Now, if you really want to get a head start and you have a big agency/staff qualified and important in web copywriting at your desired disposal, you can go for the balance of both quality web content writing and quantity content writing in your marketing campaign.


Related Posts

See All


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page